Articles tagged "Marketing"

What is organic reach? And is it still useful in 2025?

I spoke to other social media marketers to learn more about the state of organic reach across various platforms. Here's what they had to say.

The 4 best free keyword research tools in 2025

If you've ever launched a website, published content, or sold something online, you know search engine optimization (SEO) is key to getting eyes on what you build. And keyword research is a core part of optimizing your site.

Jasper vs. ChatGPT: Which is better? [2025]

Here's what you need to know to help you decide between two of the biggest AI content creation tools, Jasper and ChatGPT.

The 6 best grammar checkers in 2025

These AI content editing apps will make your writing shine.

8 abandoned cart email examples and best practices

Abandoned cart emails are a simple but effective way to stay on your customers' radar and increase revenue for your online store. Here are eight examples.

Your guide to marketing automation

Whether you're just starting to automate marketing or looking to scale your strategy, Zapier will help you build smarter, more efficient workflows that keep your marketing engine running smoothly.

Market research survey: A how-to guide with examples

Unlock insights into your customer base and competition. Learn how to create your own market research survey with our easy-to-follow guide and examples.

How to use Zapier for social media automation

Sharing your content across your social platforms can increase your marketing reach—but it can also require a lot of work from your social team. The good news is that there are plenty of automation options to make it easier.

6 ways to automate Microsoft Dynamics 365

Connecting Microsoft Dynamics 365 with other tools in your tech stack can reduce manual data entry, help sales spot new leads faster, and provide access to crucial data you need to turn leads into customers. 

An exhaustive guide to LinkedIn conversion tracking (and 3 ways to set it up)

Learn how to master LinkedIn conversion tracking, set up your Insight Tag, optimize your campaigns, and automate lead syncing with Zapier for better ROI.